2nd - moar professional.
1st - more fun. (but some people might take "rabbit hole" as a negative connotation)
Can you use both in different places/ways?. if not, I'd say #2
2nd one - based on the feedback I got about ShipSwipe - people are often confused by 'poetic' wording and prefer the direct communication.
( Could be it's also because they use AI to consume content )