I'm working on a couple of tools, but my main focus right now is Artor.app. I'm also contributing a lot to the open-source community with amplo.ale.design and ethereal.ale.design. I co-founded two other companies and I'm still active on both: maestrio.ai, which does automated agentic actions and PRs based on feedback, and heedb.com, a quick and easy way to collect feedback and offer customer support straight from your app. I'm also building gatecast.app, a touch driver for macOS that enables multitouch on any cheap touch monitor. Later it will become a fully fledged "stream deck."

My earliest memories are of taking toys apart and building jigs to make things. I guess you don't choose to be a builder and inventor. You're born like that. For Artor, it clicked after a rough patch in my life. The last thing in that run of events was getting laid off from the company I'd worked at for almost 5 years. During the interview process I noticed I was a strong candidate because of the way I think and build. I could trace those teams' pains back to something that comes easy to me: deploying, building, and collecting feedback into an abstracted layer that frees other teams to build and experiment. So I decided to turn that into a product.

People, friends, partnerships and trust are your biggest assets. I knew they were important, but the older I get, the more I see that life is about people, the journey, love and fun!

The first one was early on, when Artor got its first heavy user. Someone was actually using the thing I built, a lot! Now an enterprise is running a pilot, and the best part is that employees are signing up on their own. Nobody's pushing them. That's when you know you're onto something.

Marketing and getting customers, for sure. They're slowly coming in, but standing out in a sea of vibe-coded side projects (great as experiments, just not ready to ship) takes a lot of effort and contacts. Building great things takes effort and care, and sometimes it will bring you to your knees. If you're looking for a get-rich-quick scheme, stop and think about what kind of person you want to be: a weight on the world, or someone who pushes humanity forward.

I still consider myself a first-time builder, I guess?! But my best advice: don't get married to an idea. Be ready to drop it or pivot when things don't line up. Validation and distribution are key. And it's okay to have hobby projects. Not everything has to make money. The learning will help you connect the dots later. Watch Steve Jobs' Stanford speech, it's a must.